Data Points for the Week of July 24th: 5 Must-Read Articles in Marketing Analytics
Jul 25, 2017 · 3 min read
Google Analytics Will Answer Your Questions Now|How to Advertise Without Annoying Your Customers| The Fundamentals of SEO
Hey all, another week another Data Points. We’re a little late with this week’s edition so lets get right to it.
- Don’t Interrupt Me! How to Engage Your Customers Without Annoying Them- Advertisers have to toe a fine line. They need to put out advertising to a degree that is effective but not so much that it becomes annoying. In order to do so they should, in short, prioritize their customer’s needs, avoid information overload, convey their messages differently, avoid inconvenient surprises, and engage their customers in a timely manner. Check out how to achieve each step so you can pull customers in instead of scaring them away.
- The Crazy Egg Guide to Hashtag Marketing- Hashtags have evolved enormously since they were first used in AIM and in the process have become an important tool for online marketing. This article will teach you how to use general and specific hashtags as well as hashtag tools, holidays, and current events in order to ensure you choose the most relevant, effective, and popular hashtags for your posts.
- Ask a question, get an answer in Google Analytics- Google Analytics is already the most important web analytics tool out there but it can be tough to navigate and extract insights from. This new feature helps fix those issues by allowing you to ask for the data you need (and having Google Analytics automatically furnish it) while also providing automatic insights that will help tip you off about what you need to change or do differently.
- 10 Often Overlooked Website Mistakes that May Harm Your Business- In our digital world websites have become store fronts. They need to be welcoming and attractive so that customers are willing to look around and, hopefully, buy a product. With that being said, simple website mistakes (anything from bad domain names to slow loading times) can very quickly drive them away. Clean up your website and make sure you’re drawing them in instead.
- “SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics- Search Engine Optimization, or SEO, is a great strategy to get more customers to visit your website. However, it’s also confusing, complicated, and very fluid but that doesn’t mean you should give up on it. Instead, you should focus on the fundamentals: crawlability, site structure, keywords, and site links in order to get the most benefit without it becoming overly time consuming.
If it looks, reads, and sounds like good content it probably is. This really is. I hope you enjoyed and until next week!
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