Data Points for the Week of July 31st: 5 Must-Read Articles in Marketing Analytics

How to Find Lifetime Value Using Google Analytics|The Danger of Digital Oligarchies| How to Make Data Visualizations that Make an Impression

Hey all. It’s Monday which is pretty fun and it’s almost August which is cool but, best of all, today we release a new version of Data Points. Neat.

1. How to Use Customer Research to Get Better Results from Your Content Marketing Program- Content marketing is a great strategy to pull in more customers as long as you, wait for it, gear it towards your customers! A great way to get the knowledge you need to do just that is through interviews and surveys, data analytics, and a little bit of (ethical) social media stalking. Each of these steps will help you create content that your customers truly want to read.
2. Create High-Impact Data Visualizations: Nine Effective Strategies- Data holds the secret to more efficient business and more effective strategies but in order to get the most out of it (and to get your point across to others) it’s crucial that you display it correctly. This article will show you how to do just that by focusing on nine specific strategies.
3. The Future of Social Media Is Here: These Are the Trends You Need to Know- Social media has become a crucial part of marketing in the modern world and it’s only going to become more important. Check out this piece in order to make sure you’re keeping up with the latest trends (new channels, video, mobile, social ads, and artificial intelligence)so you can give your business a leg up on the competition.
4. Already Too Big To Fail — The Digital Oligarchy Is Alive, Well (& Growing)- History teaches us that competition is good while trusts and oligarchies are bad. Apparently, and unfortunately, someone didn’t get the message because digital media is just the latest of a number of industries to come under the control of very few competitors. Not only does this give them the ability to set unfair prices but it also suppresses innovation. Read up so you know what we’re facing.
5. How to Use the New Lifetime Value Feature in Google Analytics- The value a customer represents for your business in a single moment is, understandably, far different than the value they represent over the course of their lifetime. However, oftentimes people focus on the former when making decisions. That’s a mistake and one that Google Analytics aims to fix with the institution of its new lifetime value feature. This detailed guide will show you how to use it. Give it a whirl.

And there you have it: another slate of wonderful articles. Until next week.

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