Data Points for the Week of November 20th: 5 Must-Read Articles in Marketing Analytics

Writing a Newsletter that People Actually Want to Read| The Power of Google AdWords (and What it’s Powerless to Change)| The Key to Succesful Teams as Told by Google Employees

Hi friends. I hope you all have a great Thanksgiving but before you engorge yourself take some time to think about e-commerce. Your stomach will thank you.

1. 30 Unforgettable Landing Page Examples To Steal, Learn & Profit From- The ultimate goal of any website is to encourage conversions and for that to happen it needs to have an appealing landing page. Creating one can help draw in potential customers that otherwise might have spent little time viewing your product. This article has examples of 30 pages that you can emulate and shows you how your landing page can be even better.
2. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results — Whiteboard Friday- You already know what a great tool Google AdWords can be to help increase your website traffic. However, it’s important to be clear about how it affects your traffic. Contrary to popular belief, it doesn’t directly relate to your organic results but that doesn’t mean it can’t. Understanding the your tools capabilities is the first step to putting them to effective use.
3. Learn From Google: The Five Traits of Successful Teams at Google- Google has its issues but I think we can all agree that it’s a mildly succesful firm. Okay I get it, I’m not funny but the point is that Google is succesful and we should learn from it. This article lists the five characteristics that Google employees see as the most important to their success. Take it to heart.
4. How To Write Email Newsletters That People Actually Want To Read- Email may be one of the most effective channels for encouraging consumers to purchase your product but anyone that has been a target of those emails will also tell you that they are freaking annoying. The good news is they don’t have to be! This article lays out the keys to making email newsletters that are not only effective but also fun.
5. A new class of startup is upending America’s consumer-goods industry- You know the kings of industry well. Walmart, Unilever, and others have been selling consumer goods to Americans en masse for decades. However, a new class of startup is shaking things up by focusing on a small range of products, bypassing the giants, and selling them directly to the consumer. The model has seen some success but with their numbers rising each one has to battle hard to stand out.

Until next time or, as the turkeys say: gobble gobble gobble!

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