Data Points for the Week of September 11th: 5 Must-Read Articles in Marketing Analytics

How to Build a Link Base| Grab Users’ Attention with Proven Visual Patterns| Using a Customer Funnel to Improve Website Efficiency

Hi all, I hope you had a great weekend. Unfortunately, this weekend isn’t three days nor is this week four but we do get Data Points on Monday and that just almost makes up for it.

1. Drill Down Into Key Segments to Understand and Improve Your Funnel- The “conversion funnel” is all the rage nowadays. It helps business keep track of leads and how often they turn into conversions. However, simply looking at these stats does little to help. It’s more important to drill down into the data they provide in order to glean insights that can lead to clear improvements in your process and, as a result, a more effective website. Check out how you can investigate key segments to do just that.
2. What You Need to Know About Visual Perception and Website Design- We already know that people love pictures but that affinity for graphic representation doesn’t stop with photographs. You can take advantage of this innate human desire by implementing the golden ratio, contrast, and strong hierarchies, just to name a few strategies. Read up on all of the different ways you can influence human attention and reap the benefits.
3. The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways- Operating in the wide world of the internet is difficult because it’s difficult to internalize helpful perspective on which KPI’s matter now and which ones are going to be important in the future. Well, I have good news: E-Commerce undertook a huge study to find the information you need and packaged it into 15 quick takeaways. These will help you understand how your website is performing relative to others on the web. Hop to it.
4. The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links — Whiteboard Friday- The best web design in the world won’t help you if the people searching for your site can’t find it. One way to improve the likelihood that they do stumble upon your site, however, is to ensure you have a base of links. Three ways you can do this are by focusing on your brand name/ domain name, sites that list your competition, and sites that list people/ orgs in your field.
5. Ads Are Killing the Web: Are You Part of the Problem?- Advertising in the digital age has spawned feelings of strong resentment which, in turn has led to the advent of Ad Blockers. To put it simply, digital ads haven’t won the hearts or minds of millions of computer users. However, that’s not a pattern that has to continue and brands everywhere can do their own policing in order to make sure it gets better. Learn how you can help.

Thanks for reading and enjoy your week!

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