Data Points for Week of May 21st: 5 Must-Read Articles in Marketing Analytics

6 Colors to Boost Sales | How 5 Brands Use Interactive Video | How to Write Copy for Linkedin, Snapchat, Instagram

Happy Monday! The sun is up, the sky is blue, and it’s time for Data Points. Let’s get to it.

1. 6 Colors That Are Proven to Boost Sales — Colors, like images, provide a visual cue for consumers. These can be extremely powerful in how they convey different messages and feelings to the consumer. This article will show you how to do just that by detailing how to best align the color choices of your website and marketing materials with your brand identity in order to create impactful and persuasive design.
2. Five examples of brands using interactive video — Video marketing materials are great. However, what’s even better are interactive videos. Not only are they engaging, they also encourage longer viewing times and can even lead to data capture. This article showcases a few different strategies companies are employing in their use of interactive videos.
3. How To Create An A/B Testing Research Framework For Faster Iterations & More Wins — We often talk about the importance of analytics and data based decision making without explicitly describing what that entails. This article fixes that by providing a plan based on qualitative and quantitative research, brainstorming, testing, and implementation. Learn how to take well informed steps that will help your business create a culture of data-driven experimentation.
4. Introverts vs. Extroverts: Leadership Challenges & How to Solve Them — The variety of personality types means that leading groups of people is tough to do. Some respond very differently to the same exact strategies so to make sure you’re an effective leader, you need to figure out what works for different personality types. Reading this will help you understand how to tailor your leadership style to different personalities to keep your team running smoothly.

5. Social Media Copywriting: How to Compose Text for 5 Different Channels — Creating quality content is key but it’s not worth much if you can’t get it to the right audience in an efficient and effective manner. One great way to do this is through social media. By writing copy that reflects the user composition of Twitter, Facebook, LinkedIn, Instagram, and Snapchat, you can make sure your efforts are especially resonant with the target consumer across these different channels.

Bing. Bang. Boom. Another Data Points is in the books! Until next time.

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