Standardization: A first step to scaling and growing your business.

Here is how you can standardize your marketing operations before scaling your business

Mike Wagaba
Apr 17 · 7 min read

Standardizing in Marketing

  1. Metrics
  2. Process
  3. System and we are going to look at all these in detail below.

Here are four key areas marketers should start standardizing:

1. Data

  • It is the first step to ensure that your data is able to be shared across your organization.
  • Standardization makes it easier to identify issues and outliers in your data, and speed up the time it takes for you to get actionable insights from your data.
  • Data standardization is how companies are able to more quickly compare and contrast the value of leads, lead sources, marketing assets, marketing tools, Ad costs, etc with greater accuracy to better inform decisions and provide clear forecasts.

2. Metrics.

3. Processes

  • Reduction of deviations
  • Higher Productivity & Output
  • Ability to scale
  • Easier Process Improvement
  • Easier Onboarding and outsourcing
  • Improves clarity
  • Guarantees quality
  • Perfects customer service

How To Standardize Business Processes?

Business process standardization is a 2-step process.

4. Tools and Systems

When done correctly, putting standards in place can increase your bottom line by a surprising amount.

Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest

Mike Wagaba

Written by

Marketing at Humanlytics.

Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest