Standardized Metrics: Ensuring a financial return on your marketing investment.

What standardized metrics are and why they are important.

Mike Wagaba
May 1 · 9 min read
Multichannel analysis
  1. How to standardize your metrics
  2. Benefits of standardizing your metrics
  3. Considerations to make

Definition:

A metric is a system for measuring something.

How to standardize your metrics.

  1. Define the goal you want to achieve

Here is why you should consider standardizing metrics.

Standardizing metrics for efficiency and scale has been the norm for several years in other industries and company functions, including manufacturing, operations, finance, sales, and human resources.

1. Enable scaling.

2. Enables organizations to automate key operations.


Considerations when standardizing your metrics

1. There’s no one best metric to track

The value of any piece of information varies with regard to context.

2. Timing is literally everything

The value of insights changes with time.

3. Feeding people the insights they need

4. It’s a process that starts with a goal in mind.

You should seek to standardize your marketing metrics by developing a process customized to your organization’s marketing or sales funnel.

Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest

Mike Wagaba

Written by

Marketing at Humanlytics.

Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest