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3 UX Design Principles for Better Data Visualization

6 min readSep 15, 2020

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What is UX? Why Should We Care?

Simpler Answer: UX stands for User Experience. We care because data visualization is for users to see and we want to create a nice experience that effectively delivers the insights to our audience.

Longer Answer: UX is not just visually appealing images, rather it emphases on the usability and the EXPERIENCE. Therefore, it is about creating a user-centred journey, starting from their first glimpse of the design until their attentions are drawn by something else. UX design is crucial for data visualization because information dashboards are getting more usage beyond just for business intelligence or data analysis professionals. Nowadays, it serves the need of everyone, either technical or non-technical, on a daily basis. For example, when you open your fitness app, there are dashboards that track down your exercises over time. When you check at your activities on social media apps, that’s also data visualization.

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Analytics Vidhya
Analytics Vidhya

Published in Analytics Vidhya

Analytics Vidhya is a community of Generative AI and Data Science professionals. We are building the next-gen data science ecosystem https://www.analyticsvidhya.com

Destin Gong
Destin Gong

Written by Destin Gong

On my way to become a data storyteller | Website: www.visual-design.net

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