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Anchor is now IAB Podcast Measurement 2.0 certified

Anchor is backed by the industry standard in podcast analytics, so you can measure your show’s performance and monetize your content with confidence.

How will this affect my analytics going forward?

We improved the way plays are counted to more precisely to filter out noise and duplicate traffic. Podcast metadata and non-human downloads, such as those from bots or search engines, are no longer counted towards plays.

Will my play counts change at all?

Anchor’s analytics were already quite precise and haven’t undergone any major changes in order to achieve IAB certification. Some podcasters may notice a very slight decline in play counts as a result of more stringent measurement, but for most, everything will look about the same.

What does it mean to be IAB certified?

The Interactive Advertising Bureau (IAB) and its partner organization, IAB Tech Lab, develop standards, conduct research, and provide legal support for the online advertising industry.



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