Audio Can Go Viral, with Anchor Videos
With today’s updates to Anchor Videos, it’s easier than ever to create and share customized, transcribed videos to let your audio run wild on the Internet.
For years, people have been saying it’s not possible for audio to go viral. We firmly disagree, which is a big part of why we built Anchor and one of the reasons we’re so obsessed with making audio easy to create and share.
We’ve been making big strides on the sharing front, most notably when we launched Anchor Videos a couple weeks ago, giving anyone the ability to share a beautiful, transcribed video that autoplays right inline on social media.
Anchor Videos have been a resounding success, finally giving people (and brands) the ability to quickly and easily share their audio, whether they’re promoting a podcast, sharing a quote, or just using it as a quick way to get their voice heard. And today, we’re announcing a few new features that make Anchor Videos even more powerful.
Trim any video before sharing
Instead of sharing a full video for a segment, you can now trim the video any time (and as often as) you want. The coolest part is that we made it just as easy and intuitive to trim as it is to transcribe your segment in the first place. Instead of messing with waveforms and cursors, just tap the word you want to start with and the word you want to finish on. That’s it!
Share a video of anyone’s segment
Videos aren’t just limited to your own audio anymore. Now, if you come across a segment you want to share and the creator has transcribed it, you’ll see a special icon which lets you know you can share it as a link or a video. Choose video, and you’ll have the option to trim it first or share the whole thing.
Customize your video
The biggest feedback we got after launching Anchor Videos was that people wanted the ability to change the colors to better match their existing branding. As of today, you can choose from a set of color themes (and we’ll be adding lots more over time).
Not seeing the colors you need? Get in touch with us about a custom theme for your brand!
So to summarize, Anchor Videos look great, are easy to generate, and now they’re more customizable to suit your needs. If you haven’t tried them yet, you should totally do so now.
More ways to share your Anchor audio
While we have you here, we also thought we’d take this opportunity to remind you of all the other ways you can share the audio you create on (or upload to) Anchor!
Share a link to your station, a specific segment, or a permanent episode.
If you share a link to audio on Anchor, it’ll automatically unfurl into a playable audio card on Twitter or a beautiful profile card on Facebook.
Remember that segments are only available in your station for 24 hours, so if you want to share a permanent link, you can save your audio to an episode and share that link instead.
Embed your station or any episode.
Anchor embeds look beautiful and are fully functional, so listeners can skip segments, play and pause, interact with songs you’ve shared, click through to your full Anchor profile, or share your audio themselves.
Remember that segments are only available in your station for 24 hours, so if you want to embed audio permanently, you should create an episode and embed that instead of your station. But if you want a quick way for people to hear the latest audio from you at any given time, embedding your station will work nicely!
Add audio to your own station.
You can also add any audio you hear on Anchor to your own station, so your listeners can hear it as well (sort of like a retweet on Twitter). Fun fact: every time a segment is added to a new station, it resets the expiration clock, so the segment can live longer the more stations it’s added to.
There you have it. Audio is suddenly shareable, and it certainly can go viral. We hope this helps you get your own voice heard, and that you go forth and share.