How to make a great podcast trailer

With Anchor Trailers, it’s easier than ever to create a great podcast trailer. But if you’re not quite positive where to start, we’ve got you covered with best practices and inspiring examples.

Nov 8, 2019 · 4 min read

Recording a podcast trailer boosts the discoverability of your show and gives you the opportunity to hook new listeners by giving them a sneak preview. Here are some things to keep in mind when creating your podcast trailer:

Keep it under one minute.

Introduce yourself.

Introduce your show.

It’s your podcast, but shorter.

Sell your strengths.

Include a call-to-action.

Create a trailer video.

And remember: if your podcast evolves and you want to change your trailer at any point, you can re-record it whenever.

To start growing your podcast audience, open up the Anchor app and record a trailer now. And if you’re looking for even more trailer tips, check out these great examples we’ve curated:

Looking for more Trailers support? Head over to our help page for assistance.


Say it all with Anchor.