Published in


Introducing the brand-new Anchor: a better-looking way to say it all

To celebrate the evolution of our brand and the expansion of the Anchor creator community, we’ve made some visual updates and upgrades we think you’ll love. Here’s a closer look at what’s new!

It starts at the top

A new color palette that talks out loud

Typography: More than a refresh, more than just words.

Photos to set the scene and go behind the mic

But wait–there is, of course, a podcast

Last but certainly not least, if we at Anchor didn’t podcast about our new podcasting-platform design, did it really happen? (Proof that it very much did happen!) Fellow (re)brand enthusiasts from Red Antler — with whom we co-navigated the sometimes treacherous terrain of changing things up — teamed up with us to create our very own podcast and talk all things brand identity and decisions, decisions, decisions. We reconvened to discuss the finished product, good-natured battles over our logo, how we landed on that neon yellow in our app icon, and so much more.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store