The Podcaster’s Checklist: Getting the Word Out

Here’s everything your podcast needs to be successful, from setup to marketing

Jun 12, 2018 · 4 min read

Here at Anchor we produce and listen to a lot of podcasts, which means that over time we’ve found ourselves learning some pretty valuable lessons from production to marketing. And maybe you’ve started your podcast (congrats, by the way!) and after making a few episodes want to know how to take it to the next level.

Below you’ll find an essential checklist for making a solid and marketable podcast. How many of these bullet points you follow may change depending on your show, but we strongly recommend considering each either way.

Your Podcast Title

  1. Your podcast title should be short, but informative. 30 characters or less, generally. Make sure people know what your podcast is about just after reading the title.

Podcast Description

  1. The shorter and clearer, the better.


  1. Artwork should clearly depict the name of the podcast, and will not be featured by external platforms without it.

Explicit or Clean?

  1. We’ll leave this up to you, but consider your show’s audience.

Release frequency

  1. Is your show going to be daily? Weekly? Bi-weekly? The more you release the more downloads you’ll get, which in some cases could help you climb the charts faster.

Best Practices for Sharing Your Show

Sharing outside of Anchor

  • This may seem obvious, but you should be posting on all of your social accounts at least once every time an episode goes live. On visual platforms like Instagram, consider clipping the best or most compelling segment of your episode for an Anchor transcription video. Remember: You can share episodes directly from the your profile page within the app.

Target the right audience

  • The easiest way to get more reviews for your show is to ask, but when you ask matters. Asking for reviews in the beginning of the show will hit the most ears, but they won’t be as engaged as those who love your show enough to listen all the way through to the end.

Just a few tweaks can go a long way in getting your show heard by more people! Listen to our show I Should Start a Podcast for more helpful tips. If you have any questions, feel free to contact us by email or on Twitter. We can’t wait to hear your podcast!


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