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Understanding your podcast analytics: A case study

From audience demographics to episode drop-off data, here’s how one Anchor teammate is using our upgraded analytics to understand her listeners and grow her podcasts.

Anchor
Anchor
May 13 · 6 min read
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Audience demographics

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After looking at my audience demographics, I have some new ideas for marketing strategies that can increase this metric and grow our episode engagement.

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Your listeners can send you Voice Messages on Anchor that you can include in your podcast episodes.

Episode drop-off

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By spotting trends and anomalies in my episode drop-off data, I was able to uncover insights about my audience’s listening behavior and actionable next steps for how to keep them engaged.

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Understanding what my audience values is crucial for crafting my episodes, and it helps me balance my own creative preferences with material that keeps listeners engaged and attracts new followers and subscribers.

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Anchor

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