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Why you should make a podcast for your business

Use your voice to drive brand awareness, build authority in your industry, and reach your customers in a new way.

Anchor
Anchor
Nov 30, 2019 · 5 min read

Every day, more and more businesses are launching podcasts as a powerful way to reach their customers. Not only is it easy and free to make a podcast with Anchor, it’s an ongoing opportunity to connect with your audience, personalize your brand, and grow your business. If you own a business, here are some reasons why you should start a podcast:

Podcasts develop your brand.

Podcasts are personal.

Podcasts are also infused with everyday life. Since podcasts are perfectly suited for mobile consumption, people listen to shows anywhere and everywhere: during their morning commute, while doing the dishes, and as they’re drifting off to sleep. Your podcast is a chance to create an intimate connection and reach your audience in new and more personal settings, while also finding where your brand fits into your customers’ lives.

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Podcasts build authority.

Lettuce Rewind is a podcast from the founders of Señor Lechuga Hot Sauce. In the show, husband and wife co-hosts Nico and Lauren describe the nuances of building a business, sharing the company’s origin story and the processes of creating a brand. They support their partners by highlighting collaborators, and they discuss the details of expanding into retail stores and the broader culture surrounding their business. Over the course of the podcast, Nico and Lauren establish themselves as a credible voices in their industry and create meaningful content that aims to inspire other entrepreneurs to follow their dreams. Lettuce Rewind goes to show that by telling your story and tapping into your expertise, you can not only give customers an entertaining entry point to discover your business, you can also establish yourself as an authority and build valuable trust for your brand.

Podcasts dig deep.

Podcasts create community.

To kick off Small Business Saturday on November 30, start a podcast for your business using Anchor! Or go ahead and celebrate by exploring some of our favorite business podcasts below:

Now that you’ve learned about starting a podcast for your business, you may be ready to create your own! Try making something awesome with Anchor.

Anchor

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