The 7 Main Pillars Of Digital Marketing: Getting The Results You’re After

As our digital marketing services here at ANCHOVY. keep expanding and improving, we are making sure that we deliver great results across all the 7 main pillars of digital marketing and everything that goes along with it.

But, what makes a good digital marketing strategy? Why is there so much to do and how do you do it?

In this post, we will be talking about the 7 pillars that you need to consider (and use) when looking to launch a digital marketing campaign. We’ll also be showing you how ANCHOVY. can help you and your business with our designated services.

All of these pillars are a great way to get started, but only if you know how to do them the right way.

This post should help you understand that;

Search Engine Optimisations (SEO)

Search engine optimization (or SEO as most would know it) is the process of getting your online content ranked organically in the search engines (typically on Google but don’t forget Yahoo & Bing either).

SEO is not to be confused with SEM either (which we’ll talk about next). SEM is a whole different process where you get your content in the search results by paying for them, with SEO; it’s the process of getting ranked for free.

There are over 200 SEO factors that come into play and even more tips, guides, and advice on how to do it properly, but the basic comes to this and this is how SEO is done at ANCHOVY.:

Content Writing (i.e Blogging)

It’s super important to create content that the search engines would love. There is a process to this and it’s not just about “publishing content”, just publishing is not going to get you anywhere.

Proper SEO involves:

  • Proper keyword research
  • Proper article writing
  • Proper content promotion after it is published (missed by most SEOs)

Search Engine Marketing (SEM)

Search engine marketing is kind of like SEO, but this time; you will be paying to get your content and your landing pages ranked.

Why do we do this?

Well, for the main reason that proper SEO (as we just mentioned) takes a lot of time to get ranked organically.

SEO is not something you do once and then you’re set, it’s a continuous process. SEM (search engine marketing) is the process of buying up “space” on the search results through the use of Google Adwords, thus getting “ranked” quickly and in the top position.

We can help you with this since ANCHOVY. happens to be the only digital marketing agency in Malta that has the official Google Partners badge which means that all the staff and the agency have passed the required Google Adwords Examinations by Google itself.

If you need help with your search engine marketing, give us a call so we can show you how to get the best results, with the least amount of budget for maximum conversions.

Content Marketing

Content marketing can be seen as publishing content for marketing purposes but obviously, it goes much deeper than that.

There are many ways you can publish content and it goes way beyond a simple blog post. Think outside the box and see all the mediums and platforms that are available to us.

For instance, video makes for great content and if you’ve been paying attention to the latest digital marketing trends, video is becoming more and more important as time goes by.

Think outside the box and see how sites such as SlideShare, Instagram, Medium and others can help you push content out to be used to build up your digital marketing presence (and strategy).

We’ve successfully used content marketing for many of our international clients. I’d invite you to visit our case study page to see how we used content marketing to get results.

Social Media Marketing

Surely we can not talk about the pillars of digital marketing without giving the proper credit to the explosion of social media and how it affects businesses and drives revenue.

Social media has created a new way of doing business not only online, but in general. Nowadays it’s very hard to find a business without any social presence and if they do find the odd one, it’s safe to assume they are not achieving the results they are looking for.

ANCHOVY. started as a digital marketing agency in its infant years so we really understand the concept of social media marketing.

We have now moved to more of a “conversion based agency” in the previous years but social media marketing is still a service that we are very proud to offer as it’s own stand-alone service and also part of the new ConvRes™ package, which you can find out more about here.

Social Pay-Per-Click Advertising

There are 2 ways to use PPC (pay-per-click) and that is search engine marketing, which we already talked about and; campaigns on social media such as Facebook Ads, Instagram Ads, Twitter Ads etc..

This is something that you should get serious about because there are many benefits to using a PPC on social networks.

Not only you can target to a very, very specific degree your audience but it’s also one of the most affordable ways you can spend your marketing budget.

A great example of how ANCHOVY. uses social ads is the work we did for the New York Best restaurants in Malta.

Affiliate Marketing

Want to sell more products? It might be time to consider affiliate marketing for your business.

Affiliate marketing is the process of getting people (i.e affiliates) to promote your products for you and in turn they get a piece of the sale (as a commission).

How much you pay will have to be determined by you but this guide can help you understand the metrics involved better.

Like it or not, you can’t discredit the power of affiliates and affiliate marketing when it comes to digital marketing as they are a huge driving force behind online businesses and a lot can be done with this model.

Email Marketing

Yes, you’d be surprised to know that email still does work, and quite well too.

Although some experts may disagree, at ANCHOVY. we keep email marketing a top priority in our plans when working with clients.

As everything else we do here in our offices and with our services, the data is our roadmap and when you look at the data, it’s very clear that email marketing is still as powerful as it was years ago.

Learn how to build an email list and learn how to get people to sign up to your email list (which yes, can get tricky). Once you do have a list, you’re only half-done as you also need to figure out how to use those subscribers to push your business further.

If you need any help with email marketing, I suggest you schedule a no-obligation meeting with one of our email and conversion marketing experts.

Closing Words

Which of these 7 pillars of digital marketing do you like to try and implement in your business?

Whatever it is, we’d love to help you get started with a custom-made package for you to help you get your business off the ground and into the digital arena.

If you’d like to know more about the services that we offer and about our new ConvRes™ package (that will include every one of these services), then you can see the ConvRes™ page and our digital services page.

Thank you for reading, see you on the next post.


Originally published at on November 21, 2016.

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