Major SaaS Trends for SaaS Product Development in 2017

Increasing number of ‘Custom Software Development Companies’ are adopting to the SaaS bent of mind, trying to penetrate into the SaaS Market. It’s very clear, we all know it that SaaS is getting more popular every day, and there are a numerous reasons for its popularity. As you go on reading this article, you will get into the core of it.

Quote from Ken Rutsky;

“Your customers know more about your solution than your sales guys”

The reasons I like this quote from Rutsky, is because of its true brutal truth. With so much of abundant information available on the web, prospects now have more knowledge and expertise about your product (as well as your competitor’s) than your people do in the sales team. They know what they want and the moment they land to your SaaS App — they get to know within 5 minutes, if that’s the solution they are hunting for.

Keeping this in mind it has become gruelingly important for SaaS development companies to keep themselves updated with the latest trends and exactly your prospects need.

SaaS product and application development competition is growing between companies and each of them is trying to take the advantages of cloud-based services.

Which is fairly, expected. But, do you just want to be in the rat-race or be in the top of the food chain, though the decision is entirely yours — by the time you reach to the end of this article, you will get to know all the latest trends that are being driven to build better SaaS products.

SaaS market is piping higher and it will boom even more in the coming years.

The ‘Research Team’ at Andolasoft have done a quick market research on this; let us have a quick look into it;

Source: Forrester Research. Inc.

1. Retain Better Customer Approach

Maintaining better customer approach with new and existing customers helps in establishing a long-term good relationship. So that people will be more interested to go for purchase and this helps in maximizing the sales as well as increase the reputation in the market.

When the customers have trust on you, they will start switching from your competitors to stay with you and this ultimately increases the revenue as well as growth.

2. Getting Mobile Ready

According to research more than 50% of people using Smartphone out of the global population and to Google mobile blog, more than 61% users do not prefer to go to website, which is not mobile-friendly and quickly migrate to your competitors website.

Having non-mobile friendly website helps your competitors to stay ahead of you and the goodwill of company falls.

In order to get huge number of qualified traffic and potential customers, SaaS product development company website must be mobile friendly. So that prospects can anytime check out your development advantages on the go.

Read More