McCurdy’s Comedy Club

McCurdy’s Comedy Club has been bringing the laughs to Sarasota, Florida for almost 30 years. It has made many moves over the years, starting at a room at the Holiday Inn, to a theatre on Tamiami Trail, to a huge space in the heart of downtown where comedians and entertainers are playing to sold out crowds. With that move came a new website to showcase the big names that the theatre brings into town. I wanted to create something that was easy to use, bold, dark, and as in-your-face as the owner himself, Les McCurdy.

Problem

McCurdy’s Comedy Club had been entertaining the local community for almost 30 years and their site looked like it was just as old. They needed an upgrade that matched the grandeur of their new space. This meant going from a small screen format to a fully responsive, widescreen desktop format. Like McCurdy’s team, we wanted to take advantage of having a lot more real estate to work with and make things bigger, bolder and stronger.

Solution

One thing that all comedy clubs have in common are the large number of headshots that come through their inbox every day from agents, managers and comedians themselves. With the site being larger, I wanted to make the photography a key component of the new site. Why have someone as hilarious as Kevin Nealon or D.L. Hughley come through your doors if you can’t show them off? Visitors are greeted with a large feature area that showcases the biggest name comedians that come to the club. The visitors see the biggest events coming up and can get their tickets quickly, with only a few clicks. Below that, we have the next six events with large imagery as well. Not only does that make the site look better, but it gives the comedians and entertainers great exposure.

The primary goal of the McCurdy’s Comedy Club site is to sell tickets. We made sure that was front and center on every page, above the footer, along with the sidebar of all of the show pages. The call-to-action color of bright yellow helps make this pop against the black background, which is a nod to the bright lights of the comedy stage.

The primary goal of the McCurdy’s Comedy Club site is to sell tickets. I made sure that was front and center on every page, above the footer, along with the sidebar of all of the show pages. The call-to-action color of bright yellow helps make this pop against the black background, which is a nod to the bright lights of the comedy stage.

Results

Upon launching the new site, our agency immediately heard from other comedy clubs around the country telling us how we were ushering in a new wave of web design for funny establishments. Most comedy clubs focus on the entertainment and less on the website, but with the growth of online sitcoms, web series, and grassroots efforts to bring comedy to the masses, it’s a great time for comedy clubs to join the ranks of highly visual and interactive web presences.