Primetime Limos

Andrea Cannistra
Aug 11, 2018 · 2 min read

Primetime Limos is the top transportation company in south Florida. They have a huge fleet that include limos, town cars, vans, coaches, and even trolleys. Primetime Limos supports every airport south of Orlando.


Their site hadn’t been updated since 2004 and they were in desperate need of a redesign. They were lacking in online reservations and with everything happening virtually, they needed something that would be mobile-friendly, easy-to-use on the road, and supported frequent updates via a CMS.


Working with our developer, I designed a simple, luxury website that showcased the large-scale fleet that Primetime Limos had on staff. I started the site by focusing on call-to-actions. By giving the user the opportunity to Make a Reservation immediately in the feature area, I was able to make it easy for anyone to convert without having to search for the online reservation form. I also moved the most important pages front and center, Airport Transportation, Weddings, and the Fleet, giving the user the most important information right at their fingertips.

Their blog was also in need of a refresh so I took a more newspaper style approach in the design to make it easy-to-read, while also giving it a modern, rich look that evoked the Primetime Limos lush brand.

One of the best things about Primetime Limos are their clients. They host the biggest names in south Florida and we wanted to showcase that by adding a logo section with partners and testimonials. For this type of service, having a great customer experience is of the utmost important, and sharing that with the users is a key component to Primetime Limos story.


Since redesigning the Primetime Limos site, their conversions have tripled and their reviews on social sites have gone up. By giving them a responsive website that evokes the stylish comfort that their fleet provides, I was able to create something that brings their brand to life online.

Andrea Cannistra

Digital product designer with a passion for web, mobile…

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