Why Your Company Should Private Label their Hardware
What is Private Label?
Private label products are those who are designed and manufactured by a company under a different company’s brand name. Also referred to as white label, private label products allow a brand to market and sell their products without anyone knowing who the actual manufacturer is. As far as the end user is concerned, the brand whose name is on the product is the manufacturer.
When it comes to technology, private label devices are very common. All devices have an operating system (OS) installed and the Android OS is the most used, with roughly 2.5 billion devices active worldwide. Android software is open source and highly customizable making it the go to platform for private label technology manufacturers. This allows device manufacturers (such as Social Mobile) to make private label Android devices in a variety of form factors, for a variety of use cases. White labeling Android hardware allows you to customize the device, the operating system, application levels, boot animation, language, packaging etc. Continue reading for more details on the different types of private label Android devices possible.
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