Everything You Need to Know About Writing a Captivating Android App Description
So, you’ve spent hours grafting over your latest Android app development project and invested potentially hundreds of hours in the UX, the design, the functionality, the processes, code, and testing it rigorously and now you’re ready for launch.
However, nobody is going to download your app if they don’t like the look of it which is why your Play Store app description is one of the most important time investments you’ll need to consider. Of course, there are many ways you can approach this task, but there’s still a list of things that all descriptions should cover.
To help you achieve this, and to give your app the best shot at success, here’s everything you need to know about writing the perfect description.
Start Strong
Go to any app on the Play Store, and you’ll find a short sentence long description that summaries the app. This is by far one of the most important aspects of your description since it’s the first thing that people will read and will lead them to the rest of the description if done properly.
Introducing Features
The next step you’ll need to take is listing out all the features that your app incorporates. However, this doesn’t need to be a simple bullet-pointed list, although this is quite effective in some cases. However, this is the section where you’ll want to add keywords that you’ve researched for your application page.
Set Apart from the Rest
The next section of your description needs to be a small section on how your app stands out from your competitors. Unless you’re highly creative, the chances are that they will be similar apps out there and your customers will find this out for themselves.
“When writing about what sets your app apart from the rest, it’s important to research your competition to see what they are saying about their apps, so you can trump them with your description,” shares Lauren Hardy, a writer for Assignment Help.
Research Your Target Market
Before you put pen to paper, or fingers to keyboard, it’s essential that you research the target market for your app. Consider the people who are going to be using your app since the way you market to 18-year-old females will be a lot different to how you market to 60-year-old males.
Location is also a key concern that you’ll want to consider. Even if your app is suitable for everybody, you’ll need to research what the best way to market to these individuals are.
Using Online Tools
With the launch of your app rapidly approaching, it’s safe to say you might not have a lot of time on your hands. However, this shouldn’t compromise quality. Here is a list of tools you can use to help you along the way;
· State of Writing and My Writing Way: These two blogs have a tonne of app writing guides you can download and follow when writing your description.
· Boomessays: An online writing agency that can help you throughout the writing process, as featured by the Huffington Post in Write Me An Essay.
· Via Writing and Grammarix: These two blogs are full of articles and post dedicated to enhancing your grammar knowledge; essential for descriptive writing.
· Write My Essay: An online service that can edit and proofread your description on your behalf.
· Cite It In: A free online tool for adding citations and references to your description in a professional format.
· Essayroo: An online writing agency that can write your description for you, as recommended by Essayroo review.
· Easy Word Counter: A free online tool to help you track and monitor the word count of your app description.
Consult Your Users
Whether your app has been released for some time or is pending release, the feedback you get from your users is an essential part of your description writing process. If you haven’t released yet, get friends and family to test your app.
With the feedback they provide you, you can set about writing your app description. Address common problems or questions that arise during this feedback-collecting process so when a target user is on your Play Store page, they have no questions to be answered, dramatically increasing the chances that they’ll download your app.
