Image thanks to Steven Depolo

How to Start a Growth Team

Lessons learned from starting the Yahoo Growth & Emerging Products Team

Is your product ready for growth?

Who will be your executive champion?

You’re going to work on someone else’s product

You’re going to try controversial things

How should you structure your team?

Open-minded

Thinks for herself

Quickly learns new things

How should you spend your first 30 days?

Focus the team around one metric

Generate a few quick, high-impact wins and evangelize them

Start investing deeply in the tools for analytics & experimentation

In summary…

Growth & Emerging Products at Yahoo. Cofounder/CEO of OnTheAir. Cofounder of Cooliris. Surfer.

The (retired) Pub(lication) for Android & Tech, focused on Development