Is ‘trend’ a dirty word?

My internal struggle with all that is ‘trendy.’

Santini Basra
Dec 19, 2018 · 11 min read

The Pre-Introduction

No serious futurist deals with ‘predictions’. These are left for television oracles and newspaper astrologers.“
Alvin Toffler, Future Shock, 1970

The actual Introduction

Problematic Attitude 1. Let’s just call it a trend.

Problematic Attitude 2. How can we boost short-term profits?

When forecasters see a trend becoming ubiquitous in the ‘Late Majority’ group, they know that days are numbered.”

Problematic Attitude 3. We are really, really clever, and if you don’t work with us, you are going to miss out on the future.

To conclude

“I hadn’t ever really engaged in futures or futures approaches, but since we started this project, I find that I am applying that kind of thinking to everything I do!”
— Andthen Client

Andthen

We’re designers researching the future — what it could be, and what people want it to be.

Andthen

We’re designers that research. In particular, we research the future — what it could look like, and what people want it to like.

Santini Basra

Written by

Futures dork, who runs a team of designers that are researching the future at Andthen. Gets excited about inclusive visioning, and applied futures thinking.

Andthen

We’re designers that research. In particular, we research the future — what it could look like, and what people want it to like.