Do Networking Events Still Work?

Andy Anderson
Andy Anderson Cartoons
2 min readSep 3, 2022

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The History of Networking Events: How They’ve Evolved and the Dangers of Making Them Sales Events.

Networking events have been around for centuries, and their purpose has changed over time. Initially, networking events were a way to make new friends and business contacts. However, in recent years, they have become more about making sales pitches and trying to sell products or services to the other attendees. This can be highly frustrating for both the attendees and the event hosts. In order to host a successful networking event, it is important to remember its original purpose and keep the focus on building relationships instead of making sales pitches.

Networking events are great for meeting new people and making business connections. They provide an opportunity to learn about new businesses and products and to build relationships with other professionals. However, networking events can also be a great way to sell your products or services. If you want to make sales pitches to the other attendees, keep it brief and focus on building relationships. Remember, the goal of networking is to forge connections that can benefit both you and the other person. Selling your products or services at networking events can be counterproductive and may turn people off.

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Andy Anderson
Andy Anderson Cartoons

I write (and draw) about creative marketing, business & finance