Level Up Your Shopify Sales with Custom Product Options and Variants

Navneet Yadav
Anglerfox
Published in
2 min readSep 19, 2024

Product options and variants in Shopify are key to enhancing the shopping experience by offering more choice and customization. They allow customers to select different attributes like size, color, or material, making it easier to find exactly what they want, leading to increased sales.

What Are Shopify Custom Product Options and Variants?
Shopify Custom Product Options are attributes like size, color, or material. Shopify allows up to three options per product, giving you flexibility to customize your products.
Product Variants are combinations of these options, such as a t-shirt in different sizes and colors. Shopify allows up to 100 variants per product, offering plenty of room for customization.

Benefits of Shopify Custom Product Options
Customization: Customers can personalize their purchases, improving satisfaction and loyalty.
Variety: Offering multiple variants appeals to a broader audience and boosts sales.
Customer Retention: Shoppers are more likely to return when their preferences are catered to.
Higher Visibility: Variants help your brand stand out by reaching different market segments.
Boost Underperforming Variants: Highlight or bundle underperforming variants to increase their sales.

Shopify Custom Product Options Free Apps
Shopify also offers various custom product options and free apps that allow store owners to further enhance product customization. These tools enable you to add advanced options and personalize the shopping experience without additional costs.

Empower Your Shopify Store with Drodl
Take customization further with Drodl Custom Product Options. Drodl helps create personalized shopping experiences that turn visitors into loyal customers. Ready to transform your store? Discover Drodl and unlock the potential for increased sales and customer satisfaction.

Shopify custom product options and variants are more than just customizations — they’re strategic tools to drive sales, increase customer loyalty, and expand your store’s reach. With Shopify’s robust capabilities and custom product options free apps, along with Drodl’s advanced features, you can create personalized experiences that resonate with customers and boost your business growth.

--

--