Image for post
Image for post
via thestartupway.com

Your Company Has Startup Potential

When was the last time your company had a transformation?

John Fitch
Oct 3, 2017 · 3 min read

I am not talking about when you migrated all document storage to the cloud or automated your lead generation. I am talking about transitioning your enterprise into a modern company.

When was the last time that revisited your approach to human empowerment? Do you have an entrepreneurial management system in place that replaces politics and bureaucracy with a squad of entrepreneurs?

If you have completed this transformation recently, then I applaud you. I think you are setting your company up for long-term success.

If you haven’t yet, Eric Ries has created a solid playbook for you. It is called The Startup Way.

Image for post
Image for post

After reading a proof version of the book, I shifted one of my strongest opinions.

I use to firmly believe that I could never work for a large company. This is one of the main reasons I forced myself into entrepreneurship straight out of college. I like building rapidly instead of planning, and I believed that a start-up was literally the only place I could achieve that experience. Going the traditional path of putting in my time at a large corporation was a nightmare exercise to think through.

I still probably couldn’t survive working for the majority of the Fortune 500, but I now believe that I could work for the companies that embrace The Startup Way’s methods.

I believe the majority of entrepreneurial talent will feel the same way.

At Animal Ventures, I spend a lot of time identifying intrapreneurs inside of the large companies we are doing supply chain automation experiments with. I have learned that nailing this role is vital to the project’s long-term success.

In just one afternoon of searching, I can usually diagnose if the company embraces The Startup Way’s philosophies or not, and I have experienced the successful outcomes of those that do. It isn’t surprising to me why great talent leaves the companies that don’t invest in a entrepreneurial transformation. An entrepreneur has an enormous challenge ahead of them and the last thing they need to solve is a company cultural hurdle.

Eric’s book is powerful validation of these dynamics and how company leaders can make them work in their favor.

In Eric’s book you will learn a number of fascinating topics:

  • The difference between a Modern Company vs. Old-Fashioned Company.
  • How entrepreneurship can be a function within your company. I specifically enjoy how business leaders can set up an island of freedom for the entrepreneur.
  • Making entrepreneurship a path can boost your current team’s performance and assist with talent acquisition.
  • Your startup projects should have a deadly fuse attached to it in order to prevent scope creep.
  • The book will remind you that it’s all about the team and small teams beat big teams.
  • You likely have degrees of dogma that keep you away from deeply understanding the customer.
  • You will get insight into awesome exercises like how Amazon uses a press release draft that focuses on customer improvement and works backwards from that draft.
  • If no business plan survives first contact with customers, why are you wasting so much time on planning?
  • You cannot pivot without a vision.
  • You can transform through new management concepts like “Innovation Accounting.”

The Lean Startup set a solid practice to help startups survive. Eric’s new book sets a standard for allowing a startup to survive within your company.

I hope you grab the book and start your transformation soon!

Animal Ventures

Connecting forward looking companies to transformative…

John Fitch

Written by

Facilitating the future of work. Chief Product Officer of Voltage Control || Co-author of Time Off

Animal Ventures

Connecting forward looking companies to transformative technologies

John Fitch

Written by

Facilitating the future of work. Chief Product Officer of Voltage Control || Co-author of Time Off

Animal Ventures

Connecting forward looking companies to transformative technologies

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store