Meet The Animalia Co-CEOs : Early Adopters to Crypto Veterans
As the play-to-earn market continues to grow, games like Animalia enter the space intending to welcome players across all gaming spectrums. It combines the mainstream popularity of meme-culture with the rise of NFTs to deliver a blockchain gaming experience unlike any other before it. Here’s more about the two minds behind Animalia and their vision for this groundbreaking passion play.
Meet the Visionaries
Bill Chua (Co-Founder & Co-CEO)
As one of Animalia’s co-founders, Bill oversees the holistic development of the game and manages the organization’s mission as the architect behind Animalia. He first took notice of the crypto world in 2011 when Bitcoin passed the 1 USD mark, however, it wasn’t until BTC rebounded after its 2016 crash did he decide to dive in. It was then that he gained experience in trading and suffered through the ICO boom of 2017. Passionate about architecture, technology, and art, it came as no surprise that the future would find him combining these fields with the NFT trading card game he and the Animalia team are developing today.
Eddy Lim (Co-Founder & Co-CEO)
Eddy discovered the world of crypto in 2016, three years after earning his Bachelor’s of Architecture from Taylor’s University, and hasn’t looked back since. He was instantly awestruck by blockchain technology and it is his strong belief that digital tokens such as Bitcoin, Ethereum, and others will serve as the foundation for building the future of finance. Eddy leads the operational functions of Animalia, which consists of spearheading the design and utility of $ANIM. He is also on the ground, so to speak, in areas of strategic expansion and community development.
Key Motives Behind Animalia
As many in the Animalia community know, the critters featured in the game are based on popular meme characters in the crypto space. But what many may not be aware of is that runs of canine digital tokens such as Doge and Shiba to ATHs served as key inspirational points for Animalia’s founders. During this time, Bill and Eddy also took note of a lack in communication between crypto-savvy investors and the overall market, with novices or those still looking in from the outside. They decided to use Animalia as the platform to bridge this gap and introduce blockchain technology to the greater public entertainingly and equitably.
Our Vision and Outlook: How Animalia is a Disruptor
A common drawback to NFTs and crypto, in general, are the barriers to entry that newcomers to the space often encounter. The lack of familiarity can make a novice feel like they’re trying to enter an elite club to which a secret password is needed. Animalia bridges the gap with meme critters that are easily identifiable and in many cases relatable. It capitalizes on the current explosion of meme-culture while simultaneously providing users with an exceptional gaming experience.
From an aesthetic standpoint, Animalia will be visually appealing to all players. The design elements that have gone into each card are meticulously handcrafted by some of the industry’s top artistic talents. This, combined with a unique storyline, is yet another important feature players look for in an NFT game and helps to keep them engaged.
Advice for Aspiring Entrepreneurs
With more budding entrepreneurs entering the NFT gaming market every day, the duo behind Animalia has some simple yet important words of encouragement to share. Primarily, they are strong believers in a positive mindset and the ability for a person to become the result of their thought patterns. They are also strong believers in trusting one’s instincts. If your ducks are lined up and your gut tells you to go for it, take the leap and trust in your abilities to handle whatever comes your way. This formula is what has helped them overcome a number of hurdles and set them on a path to building a top-tier NFT game.
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