How Health Startups Are Using Gen AI To Anaylse Customer Data and Craft Superior Products
Startups have the challenging task of navigating all aspects of their business with limited resources and significant growth pressures.
Startups must be savvy and agile, seeing opportunities and moving quickly to deliver value. Every aspect of the business needs optimising and there are never enough hands to achieve the optimal outcome.
What’s more, standards are higher in the health sector. There’s a far finer margin for error when it comes to involving yourself in people’s health. Cutting corners isn’t an option but transforming your capacity to get work done to a higher standard is entering a new era.
Yes, generative AI. Heard of it by chance?
This article explores the opportunity to establish high operational standards to integrate generative AI effectively into customer and product areas of your business.
Included is a selection of highly effective prompts to take action on the guidance. Note that capitalised and bracketed text is where you fill in the additional information to personalise to your requirements. Example — [DATA], [X]
Customer Analysis
Startups must form a comprehensive understanding of why their customers are using and paying for their products. It is not as obvious as it sounds.
Those early customers make a significant difference in facilitating growth. The problem is these discussions are time-consuming and often surrounded by less helpful noise and misdirection. Founders need to connect the dots, identify true customer desires and learn how to apply them quickly to retain customers.
Get your customer analysis right and you won’t just have more paid users, you’ll have vocal advocates for your solution. A significant growth facilitator.
Finding Insights
Customer feedback and sentiment analysis provide direct insights into how customers perceive your products, services, and brand. AI-enhanced analysis helps identify strengths, weaknesses, and areas for improvement from the customer’s perspective.
Prompt Suggestions
- ‘Identify the top three positive and top three negative sentiments from our customer feedback. What actionable insights can we derive from these findings?’
- ‘What are the most frequently mentioned keywords in customer feedback, and how do they correlate with positive or negative sentiments?’
- ‘What strategies can we use to more effectively probe our existing customers to identify the core benefits and issues they wish to be improved?’
Contextualising Findings
Once you have identified key insights from your customer behaviours and requirements you can begin to add useful context. Understand how outside factors may influence usage behaviours.
Prompt Suggestions
- ‘How do our customer behaviours compare the current industry trends and consumer behaviours?’
- ‘What has changed in the market over the last 3 months that has a relationship to our customer insights document?’
Enhanced Personas
With a deeper understanding of your customers, you have a greater capacity for designing more detailed personas. Instead of basic details like age, occupation and attainment, you can capture goals, contextual behaviours and case studies.
Persona’s allow for more effective segmentation. You are able to personalise your solution more effectively to different user groups. This means you don’t just have one or 10 customer personas but hundreds that give a clear and actionable identification of your customers and their decision-making.
Prompt Suggestions
- ‘Create a series of personas identifiers that are relevant to our customer analysis document and [MARKET/VERTICAL]’
- ‘What steps can we take to support [CUSTOMER PERSONA] in engaging with our solution for longer and gaining greater benefit from it?’
- ‘Develop a case study for [CUSTOMER PERSONA] that outlines their journey from initial awareness to becoming a loyal customer, including key touchpoints and decision-making factors.’
Improving Retention
With an enhanced view of your customers and their behaviours, you are able to design more effective retention efforts.
Effective retention strategies, can improve customer loyalty, reduce acquisition costs, and enhance lifetime value. This focus on retention ensures that existing customers remain satisfied and engaged with the brand.
Prompt Suggestions
- ‘Suggest 5 strategies to improve customer retention considering our products, personas and behaviours document’
- ‘Provide a case study on how a company improved their customer retention through [STRATEGY X]’
- Our biggest reason for churn is [X] suggest 5 different strategies to effectively mitigate this problem and decrease churn’
Product-Led Growth
As a Founder it is easy to identify a problem, decide on a solution and move singlemindedly towards that narrow resolution. This is rarely the successful path and a degree of refocus and pivoting is often required throughout the process to land on product-market-fit.
Product-led growth sits at the heart of this.
With effective customer analysis and a broader understanding of opportunities to deliver an exceptional product, you are able to define a more effective solution that your target customer finds greater value in.
Product Optimisation
You may have the right ideas for your product but not the right feature delivery. It’s common to see competitive platforms with a similar feature set but one delivers it far more effectively and attracts customers as a result.
Prompt Suggestions
- ‘Using the product usage data document attached identify areas where the user is spending most time and where users are not fully engaging with the desired processes and outcomes’
- ‘The most utilised part of our product is [X]. What improvements can we make to further enhance this solution and provide even greater value to our customers?’
Product Upgrades
Is part of your product offering failing to make the desired impact? The best course of action is to reassess its delivery to determine if significant improvements can be made before deciding to abandon it
Prompt Suggestions
- ‘A feature in our platform is underperforming and customers are not fully utilising the value of the feature. The feature is [X] and it is designed to [X]. Suggest improvements to this feature so customers will be able to take full advantage of the value it provides’
- ‘We are looking to evolve our feature set and make better connections to our product so users can maximise its value. Our feature sets include [X], [X] and [X]. Suggest some product upgrades that will more effectively connect these features and provide more effective utilisation of our product’
Use AI More Effectively Today
Animus has a specially designed app for each of the use cases discussed in this article and more.
Each one of our apps is trained on a variety of case studies linked to the app’s use case ensuring you get more effective and industry-focused results.
We also provide detailed prompts superior to the ones in this article to enhance your utilisation of the focused AI platform.
