Ballantine’s is sold all over the world and is the second largest scotch by volume. However the SKUs and propositions are very different globally, from Spain where it’s sold with mixers in nightclubs to South Korea where it’s a prestigious gift at £600 a bottle.
Redesigning their global website was a chance to align the plethora of different “Ballantine’s” brands under one global look and feel.
We began by hosting a workshop in London with representatives from many of the local markets. Through a series of activities we worked out the priorities for the site and the level of flexibility needed in the CMS.
There were three things about Ballantine’s that seemed consistent(ish) worldwide; iconography on the actual bottles, the navy blue colour and the heritage of the product. I worked with a copywriter and a designer to create a modular, mobile-first site that stayed true to those elements.
One of my favourite parts of the site was this interview we conducted with the master blender, Sandy Hyslop: