Xulu Entertainment (Video Game Startup)
Community Manager | Aug 2012 — Dec 2012
Xulu Entertainment launched Xulu Universe in Alpha in August 2012. Xulu is a free-to-play, massively multiplayer online physics-based virtual world that lets users create, share, and play a wide range of games and social play.
As Community Manager, I played an active role in all aspects of community engagement in order to grow the user-fan base by coordinating in-game events, contests, email marketing, online advertising, PR coverage and more. I designed and created all advertising and marketing materials. I established Xulu’s online presence by re-developing their website and integrating all social media channels. I followed trends of the gaming industry and provided research on how to improve the new user experience. I also contributed in many areas of development such as designing visual mockups for in-game concepts. I managed user feedback by facilitating a dialogue between players and the developers. I gathered user data and analytics to identify user facing problems and communicate solutions to engineers and developers.