Qooley/Biz

(Under construction)

Background: Qooley is a startup in 1871, the largest tech incubator in Chicago. They hired me on as Lead UX Researcher several weeks before the launch of their beta mobile application, to conduct some final and follow-up research, and do some fine-tuning of the existing design and development before launch.

My role: Lead UX Researcher
Skills: Design Research Plan, Secondary Research, Landscape/Market Analysis, Competitive Feature Analysis, Surveys, Recruit and Conduct User Interviews, Usability Testing, Research Synthesis, User Journeys, User Profiles, Final Report with Design Suggestions, Prioritization Matrix, Presentation Design
Tools: Pencil/paper, Sketch, InVision
Duration: 6 weeks

The Challenge: Fine tune existing design and hone in further on the opportunity Qooley has set out to achieve through its mobile application.