by TechCrunch (these highlights provided for you by Annotote)

Anthony Bardaro
Feb 14, 2017 · 2 min read

the Republican Party has been salivating on the unexpected opportunity laying before them — control of the White House and both chambers of Congress.


a far cry from the 2013 … report, a post-mortem designed to identify what had gone wrong in Mitt Romney’s 2012 defeat, … focused on needed outreach to women and minorities, immigration reform, and softening language to become a more inclusive and tolerant party.


[The GOP is] statistically experiencing the ultimate political “dead cat bounce”



The key to understanding this phenomenon for the Republican Party is to look at changing U.S. demographics.


Minorities increasingly comprise larger shares of the U.S. population with Hispanics and African-Americans currently making up 17.6% and 13.3 % … whites now make up just 61.6%


The U.S. Census Bureau now estimates that by 2044, no race or ethnicity in the U.S. will represent a majority


In this past November’s Presidential election, Democrats benefited from 89% and 66% of African-American and Latino votes, respectively.


though whites currently only make up just shy of 62% of the U.S. population, they accounted for 71% of all voters [voting overwhelmingly for Trump over Clinton] 57% to 37%


One of the single largest segments within the white voter demographic are white evangelical voters [who] made up close to 37% of all white voters at the polls in Novemberand a striking 26% of total voters [with] an overwhelming 80% [voting for Trump]


non-evangelical whites comprised 63% of the total white voteand 45% of the overall vote….and it turns out they broke for the Democrat Clinton by a healthy 6% margin.


the population that identifies as white evangelical is shrinking, while at the same time [their voter turnout] is increasing [to 85% rate in 2016]


Yet, surprisingly President Trump appears to be doubling down on this exact group that is already saturated [at the expense of rising minorities]


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Anthony Bardaro

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