TLDR: How the competition disrupted Craigslist

By A Crowded Space

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Case study: How the competition disrupted Craigslist

“ [Most strategic analysis] implies that the right way to disrupt Craigslist is to pick off tiny pieces and build a vertical marketplace. The problem is that vertical isn’t always the right solution and often doesn’t work well. The issues are around frequency or size of transactions.
#modularization #niche #aggregation

“ Many of the vertical marketplaces that were featured originally have failed. I know as a consumer, I don’t really want to go to 60 different sites or apps to get my shopping and gigs and other stuff done. The narrow verticals have died off in favor of horizontal categories. Many of them lacked the frequency of usage (eg, Getable) to build a large sustainable network or they lacked the monetization potential of bigger ticket items to build a wildly profitable business (like an Airbnb).

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“ the really big winner in each category is a horizontal platform for the whole category, eg, community, forums, personals, classifieds, etc.

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