TLDR: The future of consumer app traction
by David King (these highlights provided for you by Annotote)
by David KingAnnotote >>> all signal >>> no noise
“ When the Internet was relatively young (c.1994–2004) and early platforms (Ebay, Google, Myspace, Email) were themselves growing really quickly there were tons of gaps available and opportunities in distribution. [Because of the] extremely high growth opportunities … the core platforms didn’t focus on defending their adjacent areas very well [giving rise to] local content (Yelp), “encyclopedia content” (Wikipedia), “how to” content (eHow), and [Ebay]
“ As the value of distribution on the consumer Internet became more obvious to more people those opportunities became fewer. [e.g.] Facebook was generally very savvy about defending their turf
too much noise in your news?
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“ I believe we’re in a new era … new consumer Internet services are less likely to launch with a large dependency on a particular platform/channel … Snapchat, Uber, Houseparty, Fam, and some others all pattern around channel independence and a focus on consumer experience and word-of-mouth sharing rather than in-channel-sharing.
“ extreme focus on user value and delivering experiences that give people something to talk about