Four Reasons Why Organizational Culture is Important

Attracting the world’s best talent isn’t only dependent on the monetary benefits and perks. It’s the relationships and organizational culture that make your organization stand out from the crowd.

Good organizational culture is the key to a successful organization. It not only sets up the foundation and shapes the organization, but also fosters business growth.

As per Glassdoor’s Mission & Culture Survey 2019, 77% of people consider the company’s culture before applying for a job, and about 79% consider the mission and vision statement. A great organizational culture is a reason why two-thirds of the employees stay.

Here are four reasons why organizational culture is important:

• Employee engagement

Employees are the biggest asset of the organization. Their satisfaction is directly proportional to the success of the business.

So, it is important for you to build a strong connection and create a positive work environment within your company. Because ultimately, it’s the organizational culture that holds the power to keep your employees engaged.

• High productivity

A happy employee is a highly productive employee.

As mentioned before, your organization’s culture fosters the performance of your employees. Focus on building an environment where employees feel encouraged and motivated enough to fulfill their responsibilities. This will help you in bringing your people together as a team, and in increasing overall productivity.

• Strong brand identity

Your brand identity is how people perceive you.

The way you interact with the people outside your company like suppliers, partners, or stakeholders reflects your organizational culture as well. In short, it represents how you do business. So, it’s the organizational culture that helps in creating and maintaining a positive brand image.

• Attract the best talent

Supportive work culture is what most people look for in a company.

A great work culture not only helps in attracting the best talent but also retaining the existing ones. An employee who feels connected and valued in an organization is most likely to stay. Moreover, this also contributes in strengthening the bond with your employees and improving their performance as well.

Final words:

Not only employees but your overall business is affected by the organizational culture. Do a culture audit and try to eliminate the problems your employees are facing, if any, and take a step towards creating a great work culture.

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