Announcing our seed funding

Elliot Shmukler
Dec 17, 2020 · 2 min read
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In our technology careers, Jeremy and I have seen first hand the advantages of being data-driven. From improving consumer products through rapid experimentation, to optimizing advertising spend to fuel growth, or even helping Instacart shoppers navigate stores to find your groceries. Data is fueling the break-out innovation behind many successful companies today.

But despite the amazing tools available in the modern data stack, there is a dirty secret lurking inside of most data organizations.

The reality is, much of the data that companies ingest, store, and query is incomplete, missing, corrupted, or improperly used. As a result, incorrect decisions are made with faulty data and data driven products and processes routinely underperform.

This hidden “data quality tax” significantly affects financial outcomes for many companies. Their growth potential is limited, their customers and partners become frustrated, and their profitability erodes.

Meanwhile, data engineers are overwhelmed responding to complaints about missing or incorrect data and performing complex data fixes by re-running pipelines and backfilling data sets.

Jeremy and I have seen many of these issues first hand. And in our prior roles, we always wished we had a tool that would allow data teams to quickly and easily validate their data, without doing a ton of work. A platform that would instantly tell you when a 3rd party data feed was missing important data or alert you when a key table was out of date or was missing rows from a particular segment.

So we built Anomalo. And as we describe in Airbnb-quality data for all, you can use Anomalo to quickly and easily develop the kind of data validation processes used by the most successful technology companies.

Today is a big day for us as we announce our $5.95M in seed funding and the general availability of our Anomalo product. See coverage of our raise in this Business Insider article.

We are grateful to have raised funding from top-notch investors like Phin Barnes of First Round Capital, Steve Vassallo of Foundation Capital, and Ben Casnocha of Village Global.

We are also grateful to our angel investors who have already helped immensely with startup advice, product feedback, and customer introductions. So thank you to Anthony Goldbloom, Peter Skomoroch, Sam Shah, Ryan Noon, Josh Wills, Hilary Mason, Pete Kazanjy, Jason Heidema, Adam Nash, Max Mullen, Serkan Piantino, Auren Hoffman, as well as Pete Soderling and the Data Community Fund.

And of course, if you want to easily validate and ensure the quality of your data, please drop us a line.

Anomalo

Ideas from Anomalo, the easiest way to validate and document all the data in your data warehouse

Elliot Shmukler

Written by

Founder and CEO of Anomalo. Previously Chief Growth Officer at Instacart.

Anomalo

Anomalo

Anomalo is the easiest way to validate and document all the data in your data warehouse. All without writing a single line of code. Set up data validation in less than 5 minutes, get a single destination for locating the data you need and can trust.

Elliot Shmukler

Written by

Founder and CEO of Anomalo. Previously Chief Growth Officer at Instacart.

Anomalo

Anomalo

Anomalo is the easiest way to validate and document all the data in your data warehouse. All without writing a single line of code. Set up data validation in less than 5 minutes, get a single destination for locating the data you need and can trust.

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