How Blogs are Important for SEO

Anshul Vijay
Anshul Vijay
Published in
3 min readMar 17, 2020
How Blogs are Important for SEO

Blogging is gaining significance because of its relevance to SEO and goes a long way in deciding the fate of an SEO Google is the search engine that provides the result for our searches be it our products or services. So our website gets an audience through searches done on Google to get an audience Blogging is one of the factors we trend in searches on Google.

Instead of going for paid advertising, many SEO go for organic results which have a long-term impact on website searches on Google and engage the audience for increased website traffic.

Blogs are required by SEO to make a website rank on Google. Relevant and engaging blogs with quality content decide on ranking factors on Google.

So, the following are the top 5 reasons for blogging for getting results in SEO

Updated blogs are the key to increased traffic

The website looks new to visitors on their first visit but over regular and repeated visits the same contents can be turned off for them so to have something new and latest for them, blogs serve that purpose and are also informative and relevant to website visitors making them visit regularly and repeatedly. Google also finds website relevance if updated content is posted on a website giving a chance of getting indexed by the search engine algorithms.

Eyeballs Catchy blogs make visitors stay longer time helping SEO

Google makes sure that queries and searches of people meet desired and relevant results, if people reach the website through a catchy blog of website google, note that and consider that blog relevant and notes that for future searches. Also, the length of stay on a website is noted by Google so, the number and length of visitors stay on the website matters.

Blogs encompass long keywords needed for SEO

Keywords are gold dust for SEO. SEO uses many short and long keywords to improve search results and the ranking of a webpage on Google. Long keywords are specific, but can’t be used for products or services of websites. So for SEO purposes, these long keywords can be wisely incorporated into blogs and help blogs rank high on Google searches giving the desired search result for SEO.

Blogs support internal linking

SEO works better with several links SEO makes sure to provide internal links to move from one webpage to another regularly blogging helps in finding good internal links on the main web page linking internal link help navigation between pages more easily and cover more traffic on the website helping SEO.

Increased number of URL

SEO faces difficulty in vetting external links but if websites have BLOGS then getting external links is comparatively easier and gets inbound links to the website making SEO tasks easier. Make sure there are high-quality and relevant blogs on websites for increased traffic and up ranking on Google.

So we can say that blogs are not mere pieces of information on the content part but play a key role in the SEO of a website by incorporating long keywords, increasing traffic flow to the website and internal linking of web pages, and so on so forth. Therefore blogging should be an integral service to be hired by a digital marketing agency for your business and website. We can say blogging and SEO go hand in hand.

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Anshul Vijay
Anshul Vijay

I am passionate Digital marketer, WordPress developer, freelancer and entrepreneur who loves to spend most of time in SEO, Digital Marketing .