Importance of having websites for small business

Websites are everywhere to be seen as they are like the name and address of businesses be it small or big. Small businesses still are in a dilemma as to whether to invest in website development or not. The small business thinks brick and mortar entities as their business ignoring the power of virtual presence with the internet's sporadic growth in recent times everyone is relying on the internet for all their needs be it travel booking, food, shopping entertainment etc. So it is wise for small businesses to make their online presence felt by making a website and bringing their business to the virtual world.

Today we will discuss why having a website for small businesses is important

1) Website is a copyright and trademark entity

Small businesses used to think that only brick and mortar entities were their business location, which is far from reality.

As the website of a business is growing as their modern business way of working, a business website is needed for the hour.

The name of a website is a legal and online entity of business protected by IPR and Trademarks and copyright acts.

2) The website promotes the products and services of a business

Small businesses can advertise and promote their products and services through their website to end-users. A website is also an advertising tool making marketing a profit-making for them.

3) Gives credibility and professionalism

Websites for small businesses make them look professional and create a positive name and increase their credibility in the long run. The website is a reflection of small business goodwill and practices undertaken by them.

4) High customer reach

Physical reach to customers has restrictions but the website makes it possible to reach innumerable customers in minimal time. The website makes it interesting to reach customers in one click of a button.

5) 24×7 online presence

As a physical shop or office requires manpower to keep their business 24×7 open, while the website does the same for small business without the active requirement of manpower. So the website drives growth and sales 24×7, 365 days of a year.

6) To be relevant on social media like Fb, Google

Website open avenues of social media marketing on social platforms like Facebook, Twitter etc as customer base are there on these platforms.

7) A website helps google ranking

Website content is the key for Google ranking from SEO point of view. Keywords/content on the website will make a website rank high on google. More the searches on the website and more traffic on websites, the higher the rank of the websites.

8) Customer’s feedback if possible

Customers can reach your business in just click of a button making feedback an easier process. More positive feedback means you are growing in your business.

9) Website makes them BRAND

Websites in the long run help small businesses to grow organically and become BRAND much faster.

10) Websites kill the competition with global reach

The website reduces competition in the physical market with global reach. The website keeps them ahead of the competition giving a competitive advantage to a small business as they have a global market reach.

So there are several reasons why small businesses make a website and keep the head of competition with reachability to global markets and reach customers beyond geographical boundaries and making them more professional and credible to all. So make sure your small business has a website as soon as possible