Don Draper Used An Answering Service

Frank Cordeira Jr.
Answering Legal, Inc
3 min readSep 18, 2015

Throughout my proverbial “travels” working for Answering Legal, I’ve come across more than a few different types of attorneys. I’ve had people tell me that there’s absolutely no way that having a live person answer a phone is any different than a voicemail, as far as customer service and catching potential new clients. There have also been people who tell me that when they call to have their pool fixed in their backyard, they can tell when they’ve reached an answering service, and the company automatically gets a “plus one” in their book for at least attempting to better cater to customers. However, I feel that an answering service better serves to fill a sort of nostalgia that we feel. This may be a bit corny, but in today’s era, a connection really means that you click the “like” button on someone’s Facebook, not just had a conversation with them. We are so fascinated today with immediacy and technology that we have left the art of human conversation behind us. In my line of work, that lost art of conversation comes in the form of, “please leave your number and we will get back to you at our earliest convenience.”

Perhaps the oddest way I have of conveying this is that: If you’ve ever seen the show Mad Men, the lead character, Don Draper, uses an answering service for his office calls. I don’t know much about the telephone during the era that Mad Men takes place, but I do know that the show is all about the service industry, and constant contact with clients. To get back on topic, we at Answering Legal ensure that your client never feels they are not in contact with you. To you as an attorney, that may seem a bit annoying, but people will of course understand that you are busy, but hiring an answering service is a testament to your clientele that you care about their needs, and about your relationship with them.

If I haven’t yet convinced you, I’ll repeat: Don Draper used an answering service.

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Nick Werker

Nick is the Head Content Strategist, Social Media Manager, PPC Campaign Manager, and the Executive Head Writer at Ring Savvy/Answering Legal, Inc. Nick’s talent for story-telling enables him to write and recognize the type of content users want to read.

Originally published at www.answeringlegal.com on September 18, 2015.

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