A Role for Augmented Reality
Reinstating the magical, Subverting reality
This is a practical medium to renunciate the ordinary, and legitimise the mythical, more magical than materialistic.
This involves the subversion of reality, of time and space via the creation of remarkable temporary digital experiences.
Ironically it does so via empirical, rational, sophisticated digital tools. Yet without subjectivity no space can be constructed, made or even conceived.
Eluding the physical, in favour of legendary and imaginary visions, to what a developer, a creative, or user deems fit.
Where temporary experiences are prized superior to mere ‘permanent’ physical things.
The benediction of AR is the ringing bell which reverberates quietly and persistently in the human mind long after the digital content is seen and experienced.
AR lends itself to an imaginary individual dimension of experience, characterized by exceptional expanse.
- Antaeus AR
