Conquering XR Promotion: 5 Sharp Strategies
— Tips and guide
1. Niche It Up:
Don’t start by being a jack-of-all-trades in XR.
Define a specific niche, a community you can truly serve to solve a real-world problem/user frustration. Laser focus also attracts a dedicated audience and simplifies marketing.
2. Dazzle with Demos: ✨
XR is all about immersion. Show, don’t tell. And show as best as you can.
Craft stunning demos that showcase your build. Use post-editing tools to heighten elements if it helps explain the concept better on sized screens, but try to not let that overpower your build’s true potential.
3. Leverage Social Proof:
People trust people.
Seeing others enjoy your XR build is powerful social currency, driving organic buzz and conversions. Gather testimonials, influencer endorsements, and user-generated content.
4. Device Harmony:
Optimize your XR build for different devices and platforms.
Seamless experiences on headsets, smartphones, and browsers expand your reach and cater to diverse audiences with easy accessibility.
5. Reward Referrals: 💰
Find a strategy to turn your users into brand ambassadors!
Implement a referral program with rewards, badges or streaks. Encourage them to share the XR build or service to fuel organic growth and community engagement.
