Roland’s Innovative AR Experience: A Game-Changer for Piano Shoppers

AI Agenda
Antaeus AR
Published in
2 min readOct 30, 2023
Image: Roland

Introducing Roland’s Augmented Reality Piano Viewing

We’ve all been there — standing in a store, trying to visualize how a piece of furniture, especially something as significant as a piano, would fit into our living space. Roland, a renowned musical instrument manufacturer, has taken a giant leap forward to address this very concern. They’ve introduced an augmented reality (AR) experience that allows potential buyers to view their range of pianos right in their own space, ensuring they make the perfect choice.

Image: Roland

How Does Roland’s AR Piano Viewing Work?

Roland’s AR technology is nothing short of revolutionary. Collaborating with the British AR firm, Plop, they’ve developed the “Roland AR” tech. This isn’t just a fancy app you need to download and clutter your phone with. Instead, it’s seamlessly integrated into Roland’s official website and the product pages of authorized retailers.

When you access this feature, you’re presented with true-to-scale 3D replicas of Roland’s pianos. Imagine being able to walk around your living room, placing different piano models in various spots, and seeing which one complements your space the best — all through the lens of augmented reality.

Why This AR Experience is a Game-Changer

David Paul, the global channel marketing manager at Roland, aptly puts it, “A piano is a big investment and … it is an important piece of furniture too.” We couldn’t agree more. A piano isn’t just an instrument; it’s a statement piece, a reflection of one’s taste, and often a centerpiece in a room. Making the right choice is crucial.

With Roland’s AR experience, the guesswork is eliminated. You can now make an informed decision, ensuring that the piano you choose is not only musically perfect but also aesthetically fits within your space.

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Conclusion

In an era where technology and tradition merge, Roland’s AR piano viewing experience stands out as a testament to innovation. It’s not just about selling pianos; it’s about enhancing the buyer’s journey, ensuring satisfaction, and making every purchase a perfect symphony.

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Antaeus AR

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