The Rise of Virtual Try On: Are VTO’s the next big thing for businesses?
A significant number of businesses are integrating technology for product representation. On e-commerce platforms, virtual try-ons (VTO) have changed the way we shop for products. Now, consumers can simply sit and try their favorite items with just a click. VTO products are interactive, digital experiences that enable consumers to virtually explore different items, including clothing and accessories. Here, users may try the items virtually. Interestingly, they can now interact and confirm their needs before making the final purchase.
Using augmented reality (AR) or virtual reality (VR) technology, virtual try-on platforms can transition digital representations of products onto the user’s real-world environment. Shoppers can experiment with different styles, sizes, and colors from the comfort of their homes. Remember, this reduces the need for physical visits to stores.
Getting into the market
Most brands are now utilizing VTO services to promote their products. However, did you know that American company Converse was the first brand to utilize VTO services for company products? Besides, the company went way beyond others when it came to exploring VTO services for their consumers.
The immersive technology is what made the experience more captivating. The revolutionary approach has helped many brands enhance their sales revenue in a short while. Moreover, with the introduction of VTO products, consumers could simply filter their needs. It is to be noted that the power of augmented reality has changed the marketing game for most businesses.
Rise in AR demand
The growth in the AR market, as per Statista, is expected to touch $198 billion by 2025. In fact, a significant number of marketers are already using AR campaigns to promote their services. Smart mirrors are common today, and consumers can now digitally try on items and experiment with products. This not only boosts business revenue but also helps brands have a strong market presence. Remember, when it comes to businesses, brand establishment should never be a negotiable factor.
Why implement VTO products?
A smoother customer experience directly results in growth in customer engagement. Moreover, the growth in digitization has made the shopping experience seamless. Businesses are now investing in VTO services for company products. These days, consumers like to interact with products online, try, test, and share them comprehensively.
Feel the product
VTO products allow consumers to try them. When it comes to accessories like shoes, watches, and jewelry where consumers need to sense it, virtual try on technology can provide an upper hand. Besides, consumers have the freedom to make decisions, trying and choosing products at their own pace. With the personalized approach that VTO provides, this leads to increased sales and customer lifetime value. Absolute representation improves their transaction frequency.
VTO services make it possible for businesses to offer customized services; as a result, they create personalized products where consumers’ needs are met accordingly.
Cross-selling
The latest advancement is the inclusion of mix-and-match possibilities for various styles. After a customer selects a product to try on virtually, the system can suggest related or complementary items for purchase. For example, if someone is trying on a pair of shoes, the platform can recommend matching accessories like a belt or handbag.
VTO services can be programmed to suggest products from different categories that go well together. You can now allow customers to easily click or tap to add recommended items to their shopping cart without leaving the try-on environment.
No more product returns
The return of purchased merchandise loses sales and impacts the brand’s market presence. Moreover, apart from returns, the cost is associated with other areas, including logistics charges. When consumers are able to try and feel the product, it encourages more buyers.
Customers like to feel and interact with items within their comfort zone. Businesses must allow them to opt for more sizes and models. As a result, they tend to order a variety of products before making the final purchase. However, the integration of VTO products cuts the hassle as consumers get the right idea about their purchase.
Boost brand loyalty
Leading brands like Adidas, Puma, and Baume were able to build market presence due to their seamless product representation to the consumer. VTO services for company products not only increase connectivity with consumers but also provide a competitive edge over others due to their complete product exposure.
Consumers are more likely to stick with your brand when you incorporate technologically advanced representations of your products. Integration of AR can make the overall experience wholesome.
Conclusion
Virtual Try-Ons (VTOs) represent a promising frontier for businesses across various industries. The immersive and interactive nature of VTO technology offers a unique opportunity to engage customers, enhance their shopping experiences, and potentially boost sales.
The potential for VTOs extends well beyond the fashion and beauty sectors, encompassing industries such as home decor, automotive, and more. As technology continues to evolve, the applications and capabilities of VTOs will likely expand. It’s more about opening up new avenues for businesses to innovate and differentiate themselves in competitive markets.
