Why Apple’s Vision Pro is a Master Class in Product Launches

Familiar Yet Revolutionary

Having witnessed first hand over a dozen Apple launches such as the iPhone, MacBook Air, FaceTime, and now the Vision Pro at WWDC; I continue to be impressed at how genius the folks are at Apple at launching new consumer tech. So good that they re-ignited interest in AR, VR, XR, MR, etc. redefining the category as Spatial Computing and the next big thing. (Augmented Reality, Virtual Reality, Extended Reality, Mixed Reality)