Quick Response Codes or rather QR Codes are similar to standard bar codes that appear on all consumable products and the holy grail is that QR Codes have more information than the bar codes. Marketers are widely using QR codes for promotions and advertising purposes.
The QR code can be simply defined as a paper-based hyperlink that connects the physical world with the online world. For marketers, QR codes allow advertisements, brochures, posters — even clothing or billboards — to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort.
A QR Code works by simply scanning the code with a mobile device that is equipped with a camera and QR Code reader application. These applications can be downloaded for free on popular smartphone platforms such as iPhone and Android.
Once the QR Code is scanned using the device’s camera it is translated into actionable information, such as a text message or mobile web page.
What Are Some Other Advantages of Using QR Codes?
User Convenience — QR Codes provide a convenient one-step process for directing users to a website, phone number, directions, promotions, or other information.
Environmentally-Friendly — QR Codes can make more efficient use of printed materials and reduce waste.
Cost-Effective — QR Codes cost nothing to produce; their use is only limited by your marketing strategy.
Versatile — QR Codes can be integrated with a wide range of marketing materials for just about any purpose, including print collateral, outdoor display, and direct mail.
Device Independent — QR codes and the landing pages they link to can be viewed on all popular smartphone models and do not require special development for different platforms (e.g. iPhone vs. Android), as is the case with apps.
Measurable — Actions triggered via QR Codes can be traced with web analytics or other tools for marketing campaign measurement.
Competitive Differentiation — Because QR Codes are still relatively new to the U.S., those who are among the first to employ them in their outreach campaigns will set themselves apart as leaders in strategic marketing.
What Can a QR Code Do?
Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the user’s device, including:
- View a Mobile Website or Landing Page
- Dial Telephone Number
- Send a Text Message
- Send an Email
- View a Message or Special Offer
- Download Contact Details (VCARD)
- View a Google Maps Location
- View a Social Media Profile
