Home, Sweet Home
How Unmortgage deliver exactly what it says on the tin, and why we invested in them
After fighting for ten long years in the War of Troy and emerging the clear victor, another ten years of strife laid ahead for Odysseus, who anguished over a single mission: returning home. Nowadays, it seems that renters must undergo efforts of similarly epic proportions to achieve their dreams of home-ownership. A sense of belonging: what it all comes down to.
That’s what motivates Ray Rafiq-Omar and the Unmortgage team. It’s not about reinventing real estate (though they undeniably do), but about bringing that first step of the property ladder just a little bit closer. The end goal does not have to be full asset ownership (though it absolutely can be), it is instead being able to call a house a home, debt-free.
A sense of belonging: what it all comes down to.
The difficulties of first-time homebuyers getting on the property ladder in the UK are well documented, with homeownership for under-34’s down by half compared to ten years ago. The vast majority of renters want to own a home but many are locked out of the housing market because they don’t have access to a sufficient deposit.
Unmortgage offers a socially responsible investment that helps bridge the gap between renting and owning while gaining many of the benefits of home ownership in the meantime, such as investing in home improvements or getting to keep the kids in the local school without the risk of having to move every 2 years, to name a few.
In the meantime, Unmortgage offers institutional investors an excellent opportunity to participate in the residential real-estate market. They can now benefit from the steady income stream and attractive return profile of rental investment properties as Unmortgage removes the hurdle of locating, evaluating and maintaining houses. This is why Unmortgage is one of the most exciting fintech opportunities to date in Europe.
We firmly believe that the greatest success will occur because of doing good.
Our motto at Anthemis Exponential Ventures is profit with purpose. A common misconception is that with a lot of effort and luck success can happen despite a mission to do good. Instead, we firmly believe that the greatest success will occur because of doing good. Unmortgage embodies this belief, and we are so proud to support them.
