Anthony Lodati — 4 Effective Benefits of Technology When You Are an Entrepreneur

Anthony Lodati — In today’s technologically driven times, an entrepreneur has no excuse not to advance his business forward.

Entrepreneurs are the ones that keep the economy rolling. Unfortunately, life as an entrepreneur is extremely difficult. They must take an incredible amount of risk, continually come up with innovative ideas to be successful, and juggle various ventures. New York Serial entrepreneur, Anthony Lodati, knows this all too well; with experience investing in small companies and real estate, in both operation and financial roles, Lodati found technology to be an incredibly helpful tool that simplifies the lives of entrepreneurs.

Effective Marketing

For a business to be successful, it must be well known. Every entrepreneur knows that their organization’s message must be delivered at any cost to their targeted audience. If your service or product is unknown, your business will not survive.

Participating in events, distributing leaflets, and talking to individuals on the street are certainly effective marketing efforts. However, this requires a lot of money and manpower. With technology, we no longer have to knock on doors. Instead, we can use MailChimp to send newsletters to our customers. Additionally, Google Ads is a great tool to reach out to potential customers while they are searching the web.

Anthony Lodati — Technology has made market research extremely easy & accessible for today’s business owner.

Market Research Simplified

Market research is a requirement. It helps you fully understand who your target audience is and the best ways to approach them. If you do not complete a detailed and accurate market study, you will find yourself selling products and services to the wrong group of consumers.

Online tools should never fully replace traditional marketing techniques, as they are still effective today, and a combination of the two will help you reach the largest audience. However, the task of going out and speaking with people, collecting opinions, and filling out long forms is very difficult and time consuming.

So, let’s skip all that and do market research right from your computer utilizing Google Global Market Finder. This tool allows you to research by language or country and gives you an idea about what consumers are searching in specific regions.

Anthony Lodati knows that social media is important in order to contact leads & prospects, as well as partners and influencers in your field.

Updated Social Media

Anthony Lodati names social media as a very important tool for keeping in contact with partners, potential clients, and others in your field. Frequently updating social media profiles is also a great way to stay relevant in your field and show off your expertees. Updating your social media has never been easier with tools like HootSuite or Sprout Social.

Project Tracking

Meeting deadlines and organizing tasks are very difficult to manage for entrepreneurs living a hectic lifestyle, making it easy to miss important deadlines. Consider using an online project management collaboration tool such as Basecamp, a nifty tool used by businesses of all sizes from across the globe. Basecamp is simple to use, intuitive, and most importantly: affordable. This tool helps you keep things on track and lets other people collaborate with you as well.

As you can see, technology has played a significant role in the lives of the entrepreneur.