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Content Strategy, In Their Words

10 leading Content Strategists share candid insight, experiences and advice.

Antics in Semantics
Nov 15, 2016 · 10 min read
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Google Searches for “Content Strategy” from 2011–2016 (Lol @ the dips every Holiday season.)

Meet the Strategists

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This map demonstrates the locations of our 10 Strategists, and doesn’t reflect the entire industry. We know you’re out there somewhere, West Coast...

First Things First. What Is Content Strategy?

The Good, the Bad and the Fantastic

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The Issues We’re All Working On

We put up barriers to access: vocabulary that’s impenetrable, techniques that are overly proprietary, and communities that don’t always support new people.

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Google missing the mark a bit here.
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Content Marketing Institute telling it like it is.

What Aren’t We Focusing Enough On?

Words of Advice and Resources

Some Key Takeaways

Passion Projects


Antics in Semantics

The antics involved in great digital content.

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