Zibra: The FinTech that helps consolidate your accounts into a single digital card
Zibra is an “over-the-top” banking card that helps you take control of your spending and drives your dollar further.
The consumer FinTech startup co-founded by Trina Ray Choudhury and Elliot Braham, was recently built with and invested in by Antler, the global early-stage VC.
“Consumers’ money has become disconnected and fragmented across numerous accounts, investments, and loans,” says Bede Moore, Antler Managing Partner, APAC, “making it difficult and time-consuming to stay on top of.
“Zibra is the first over-the-top solution that makes people smarter with their spending by allowing users to consolidate their bank cards, accounts, and rewards programs into a single digital card which can be accessed via a digital wallet and for online payments.
“The opportunity for this business is huge, with a total US$18 trillion was spent on Mastercard and Visa transactions globally in 2020 alone. And this number will only continue to climb as the transition to digital and contactless payments accelerates,” he says.
“On top of that, the emergence of Open Banking & Consumer Data Rights in Australia and regulatory pressure to open up the payments industry will see pressure being put on Fintechs to be more transparent and customer-centric. Zibra is in a prime position to build a truly customer-centric banking product that helps customers take control of their data to fully optimise their finances.
“And we believe this is the team to make it happen. Through his experience, Elliot holds enormous knowledge and technical nous in the payments space. While Trina is a Human Centred Design and Strategy expert, finding the way to connect people and products.”
And according to Choudhury, the business is already seeing promising traction.
“Within two weeks of launching our social media ads, we signed up 500 customers to our waitlist at a Cost Per Lead under $5,” she says.
Having now secured Pre-Seed investment from Antler, Choudhury says the funding and partnership will help the team grow and scale Zibra.
“Antler’s investment has allowed us to quickly build an MVP, sign up partners, build trust with customers and go to market,” she says.
“Along with that, the Antler brand has helped bring credibility and legitimacy to our product and vision, which is essential for a consumer financial product.”
Learn more about Zibra here.
