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Marketing Our Buddy, the Faceless Corporation

The Death of Mr. Peanut and Authenticity

Photo by By Wayhome Studio. Used under license.

On January 22nd, Planters posted an ad in which Wesley Snipes, Matt Walsh, and Mr. Peanut are driving along in the peanut mobile when suddenly they swerve, the peanut mobile goes off a cliff, and the three co-stars are ejected. They find themselves hundreds of feet in the air, hanging to the cliff by a root.

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